Yazar "Çadırcı, Tuğçe Ozansoy" için listeleme
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Segmenting eWOM engagers on online social networks based on personal characteristics and behaviour
Sağkaya Güngör, Ayşegül; Çadırcı, Tuğçe Ozansoy (Erzurum Kültür Eğitim Vakfı, 2013-11-29)The evolution of the Internet has extended consumers’ options for communicating their opinions or experiences without any company filters by engaging in electronic word of mouth (eWOM). One of the mediums in which eWOM is ...